SOLUTIONS to use Messenger features avoid violating Facebook policies

The previous article has helped you visualize and understand the various types of messages sent to customers, as well as the pros and cons to be able to choose the appropriate messaging method.

Summary:

• Type of advertising messaging is allowed to insert advertising content into it, and can only be sent to those who have interaction with chatbot in 24 hours.
• Type of standard messaging is sent to everyone who has registered to receive news from your chatbot and is in the customer section, but there must be no sales content or soliciting sales. After sending this standard type message, you can also send another message after the 24-hour expiration. The 24-hour term is renewed every time a business respondent passes one of the eligible actions listed in the Messenger conversation entry point. This is often called "24 + 1 policy".

You can re- read: Things you need to know to avoid Fanpage being blocked by Facebook

But the problem is that Facebook does not provide a set of keywords that violate the policies and continuously update the filter, so for some people who do not interact with chatbot in 24 hours, it does not mean that you cannot send the message to them. And so, you accidentally violated Facebook's policies.

So how to send everyone advertising messages to sell when you want without violating the policies?

There are 2 solutions for you:

1. Send standard messages to bring subscribers back to chatbot, then send advertising messages to them

Please send 1 non- advertising message, then send an advertising one within 24 hours.

a, The first is to send a standard message:

Here is a sample message you can use to activate them as subscribers before sending them an advertising message. Content might be changed:

Be sure to send a message that does not contain any advertising content to the subscriber included in your "Customer" section, you are sent at any time, so be aware:

• As a rule, links should not be contained from Facebook.com.
• Do not link to sales articles or products on Facebook.

Remember the purpose when you send this standard message is to attract people who have been more than 24 hours without interacting with your chatbot.

b, The next is to send an advertising message within 24h:

As in the previous step, you sent a standard message to them, stimulating them to interact. Those who have interacted with this message, you must filter and send them advertising, promotion and sales messages within 24 hours.

There will be many confusion here, it must be noted that the person who can receive this type of advertising message must have interaction with chatbot in the past 24 hours. Maybe they clicked on a button in the message, or opened that conversation, answered the message, etc.

This solution really helps you be able to send mass messages, the number of people getting more. But in the long run, if you continue with this high frequency, customers really don't like this. Not to mention that chat staff must be under a lot of pressure when customers receive messages at the same time and respond together, fail to respond and the possibility of dropping or missing orders is very high.

In a nutshell, be sure to send a completely non-advertising message to the Client file, then send an advertising one within 24 hours.

1 advice for you when using this solution: Please split the client file and send it. Built-in automated care sequence to save time for employees, and easily close automatic deals.

Have a periodic file distribution and sending plan, absolutely not to all at the same time.

2. Run ads to indirectly sell goods ingeniously for those in the customer section

The cons of using broadcasts is it takes a lot of time and puts pressure on your care staff if your sequence is not well established. Moreover, customers may feel uncomfortable when receiving such sales messages directly. Create ads in harafunnel to solve!

When customers are too upset because they have to receive many sales messages from you, use ads to sell them skillfully

This is a feature that allows you to create ads to reach the customers you have collected in chatbot. Can reach all, or filter out a number of customers who have offered but have not yet advertised to them. Sales in an indirect way for them through advertising, not directly inbox to bother them as before.

I wish you a successful business!